Aura
Aura, an innovative technology provider for the aesthetic industry, sought a new brand identity to reflect its commitment to precision, clarity, and achieving realistic results. With cutting-edge tools designed to revolutionize client-clinician communication, Aura needed a visual presence that conveyed both sophisticated technology and effortless simplicity.
Objectives
Aura sought to establish a strong brand identity that would enhance trust and clarity in client-clinician communication. Key objectives included:
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Communicating the brand's commitment to precision and realistic results.
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Reflecting the cutting-edge technology behind Aura's solutions.
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Creating a visual identity that resonated with both aesthetic professionals and their clients.
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Setting Aura apart from competitors in a rapidly evolving market.
To showcase Aura's potential, we developed two distinct design concepts for its visual identity. The first explored a minimalist aesthetic, emphasizing clarity and elegance. The second concept embraced a modern, tech-forward approach, reflecting the brand's innovative technology.
Our approach
Loved Brands developed a comprehensive brand strategy and visual identity for Aura, focusing on precision, technology, and clarity. Key elements of our approach included:
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Brand Strategy: We defined Aura's brand archetype as "The Creator," emphasizing innovation, imagination, and the desire to turn ideas into reality. This archetype informed the brand's voice, messaging, and overall visual direction.
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Visual Identity Concepts: We explored two distinct visual directions to showcase Aura's potential.
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Concept 1 focused on minimalist design principles, highlighting clarity, elegance, and the brand's commitment to realistic results.
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Concept 2 embraced a modern, tech-forward aesthetic, emphasizing Aura's cutting-edge technology and innovative solutions.
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Color Palette: We curated a sophisticated color palette inspired by natural elements and skin tones. The primary colours, including Almond, Sandrift, and Seashell, evoked a sense of warmth and understated luxury. Secondary colours, Jagged Ice and Indigo Dye, added a touch of coolness and technological sophistication.
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Typography: We carefully selected typography that balanced readability with a modern aesthetic, ensuring clear communication and a sense of technological sophistication.
Results
Loved Brands delivered a sophisticated brand identity for Aura, perfectly balancing technological precision with understated elegance. The carefully chosen typography, Montserrat and Open Sans, conveyed clarity and modernity. The color palette, inspired by skin tones and natural elements, evoked a sense of trust and sophistication.
The subtle curves in the wordmark lend the logo additional warmth and friendlyness while still maintaning an edgy, technological feel.
Overall, the new brand identity positions Aura as a leader in the aesthetic industry, ready to revolutionize communication and empower clinicians to achieve consistently realistic results.
