Elan
Elan is an interior design brand specializing in crafting luxurious, minimalist interiors that exude elegance and exclusivity. Their designs are meticulously crafted to blend sophistication with simplicity, ensuring every detail is a testament to refined living.
Elan approached Loved Brands to create their brand identity, guidelines, website, and a slogan that reflects their unique approach to interior design.
Objectives
Elan aimed to establish a brand identity that communicates luxury, sophistication, and minimalism, reflecting their commitment to creating serene sanctuaries of style and comfort. The goal was to design a brand that resonates with their target audience and highlights their expertise in crafting bespoke interior solutions.
To bring Elan's vision to life, Loved Brands focused on creating a brand identity that encapsulates the essence of luxurious, minimalist interiors. We selected a beige and cream color palette to evoke feelings of calm and serenity, perfectly aligning with Elan's vision of creating serene sanctuaries. The design approach emphasized blending sophistication with simplicity, ensuring every detail spoke of refined living.
The logo design incorporated elegant typography and a minimalist emblem, symbolizing the brand's commitment to luxury and exclusivity. The slogan "Refined Living, Redefined" was crafted to capture Elan's essence, highlighting their ability to transform spaces into timeless, bespoke solutions for discerning tastes.
The website was designed to reflect Elan's sophisticated and minimalist aesthetic. It features clean lines, ample white space, and high-quality imagery showcasing their luxurious interiors. The user experience was prioritized to ensure easy navigation and a seamless journey through Elan's offerings.
Our approach
Results
The collaboration between Loved Brands and Elan resulted in a cohesive and compelling brand identity that effectively communicates the brand's values and vision. The beige and cream color palette, elegant logo, and sophisticated slogan all contribute to a brand image that exudes luxury and exclusivity. The website design, with its focus on simplicity and elegance, provides a perfect platform for Elan to showcase their expertise in crafting luxurious, minimalist interiors. Overall, Elan now stands out in the interior design market as a brand that truly embodies the art of sophisticated simplicity, appealing to those who seek refined living.
