Savage Cabbage

Savage Cabbage, a trusted provider of high-quality CBD wellness products, sought to enhance its brand presence and drive sales through a focused marketing strategy. Founded by Jade Proudman after her personal journey with CBD, Savage Cabbage has become a pivotal brand in the natural health and wellness landscape. Despite its established reputation, the brand recognised the need to further engage its community and expand its reach in a competitive market.

Objectives

Loved Brands aimed to elevate Savage Cabbage’s brand awareness, boost sales, enhance social media engagement, and refine its brand messaging and communication strategy. The goal was to reinforce the brand's mission of providing holistic wellness solutions through nature while debunking myths and reducing stigma about CBD.

Loved Brands focused on crafting impactful brand messaging that effectively communicated the benefits of CBD and fostered trust among consumers. This messaging aimed to educate the audience about CBD’s holistic wellness advantages while challenging misconceptions and normalizing its use.

Influencer Marketing: We strategically engaged with influential figures in the wellness community, leveraging their established trust to amplify Savage Cabbage's message. Our influencer partnerships were designed to showcase authentic experiences with the products, resulting in compelling narratives that resonated with potential customers. The influencers utilised unique discount codes, driving measurable sales and creating a direct line of engagement with their followers.

Social Media Management: Our comprehensive social media strategy transformed Savage Cabbage’s online presence. We curated bold, engaging content that aligned with the brand's energetic personality while ensuring that the messaging dissected myths surrounding CBD. Campaign graphics and posts were designed to capture attention and spark conversations, inviting the community to share their wellness journeys with Savage Cabbage products.

Our approach

Results

The strategic initiatives implemented by Loved Brands for Savage Cabbage yielded impressive outcomes, significantly enhancing their brand visibility and customer engagement:

Achieved an exceptional 11% engagement rate on Instagram, significantly exceeding the industry average of 1.5% for similar accounts.
Influencer marketing efforts directly resulted in 72 purchases through unique discount codes, illustrating the effectiveness of tailored partnerships.
A focused campaign achieved a striking 19.97% engagement rate, with 55.6k estimated reach and an impressive earned media value of £32,700.

These results highlight Loved Brands' successful execution of innovative strategies that not only raised awareness for Savage Cabbage but also fostered a vibrant community focused on wellness and education around CBD.