Six Point Five Square
Six Point Five Square, a firm specialising in premier residential and commercial properties across the UK, partnered with Loved Brands to craft a brand image that would authentically reflect their commitment to tailored, high-value asset management. Their goal was to build a brand that inspires trust and empowers discerning investors—without relying on overt messaging in the brand copy.
Objectives
The primary objective for Six Point Five Square was to create a brand that reflects its expertise in tailored asset management and its commitment to delivering exceptional value to discerning investors. We presented two case studies exploring distinct colour palettes and logo structures, offering the client a diverse range of options to build a brand identity that communicates trust, sophistication, and strategic insight—qualities at the heart of transforming real estate aspirations into lasting success.
Our approach
Loved Brands collaborated closely with Six Point Five Square to develop a cohesive brand identity that reflected their expertise in property portfolio strategies. Our approach included:
-
Logo Design: We began with an extensive logo design exploration, presenting a diverse range of options to Six Point Five Square. This iterative process allowed them to carefully consider different visual representations of their brand, ultimately leading to the selection of a logo that resonated with their vision.
-
Brand Strategy: We defined Six Point Five Square's core values, target audience, and key messaging pillars. This strategy informed every element of the visual identity and website development.
-
Color Palette: We developed a sophisticated color palette that conveyed trust, stability, and expertise, reflecting Six Point Five Square's established, professional standing.
-
Website Development: We designed and developed a user-friendly website that showcased Six Point Five Square's services and expertise. The website design reflected their professionalism and established reputation, while incorporating a modern aesthetic. We implemented subtle animations to create a more interactive and impactful user experience.
Results
Loved Brands successfully transformed Six Point Five Square’s brand image and visual identity, effectively communicating the values of trust, strategic excellence, and bespoke property expertise.
The carefully selected colour palette, refined visual elements, premium aesthetic, and thoughtfully crafted logo design came together to deliver a brand identity that feels sophisticated, credible, and enduring.
